As director, designer, and animator, I helped shape an immersive experience built around IBM’s longstanding partnership with Wimbledon. The docent-led, 360° experience demonstrates how IBM’s AI and data platform, watsonx, is used to generate real-time insights and content—enabling more personalized and engaging fan experiences. Featured in the London Innovation Studio, the installation has delighted thousands of client visitors and serves as a clear, accessible example of AI in action.