IBM - Creative
This section features self-initiated IBM projects that act as creative R&D—using immersive and 3D techniques to explore how a global brand can evolve without losing its core. Free from traditional briefs, these experiments test new visual languages, storytelling formats, and spatial systems that later inform client work, live experiences, and enterprise narratives. It reflects how I lead creatively: pushing boundaries early, with intention, and translating exploration into real-world impact.
