These environmental design explorations were created to visualize large-scale IBM event booths for tier-one global events. The work focuses on translating brand, story, and audience flow into immersive physical spaces—testing scale, materials, lighting, and sightlines before anything is built. Each concept acts as a spatial prototype, helping teams align early, make smarter decisions, and ensure the final experience feels intentional, cohesive, and unmistakably IBM.
